If you’re online with a profile and a persona, you’re going to have a following. Whether that’s simply your friends and family on social media, or something a bit larger with your own blog or youtube channel, there are people who look to you everyday for various reasons. Yet, when you’re a blogger, it’s an unspoken understanding that people need to care about what you have to say if you want to grow your following and increase readership! There’s no better way of doing that than by letting your potential audience get involved with what you’re writing and posting, and allowing them a platform to talk to you in real time. Here are three easy ways to connect with your audience that will help you establish and maintain a solid blog following, and will make blogging a more rewarding experience for you as well. *This post contains affiliate links.
1. Keep It Real.
In order to really let your personality shine through on your blog you need to “keep it real” from time to time! This makes you more relatable to your audience. Being relatable often means being open, and there’s no better way to do that than to be real about who you are. We can all feel a little self conscious when we’re putting both our strengths and weaknesses on the internet for the whole world to see, but it’s our humanity that gets people more interested in what we’re offering. When you’re relatable and seem as down to earth as a “normal” human being can be, (whatever that is…) people are going to naturally be more drawn to you than someone who seems to live the “picture perfect” life. Often times on Instagram, I will post a funny video in my Instastories showing my hoards of vintage junk in the basement, dishes in the sink, or laundry piling up in my vintage French wire laundry basket (instead being used to display layers of gorgeous linen pillows and soft blankets). Sometimes, I just share how wild and crazy my hair looks when I wake up!
Even if you’re a little apprehensive to post about personal matters, you can simply craft your fun and friendly personality online with posts you know you’d want to read. Attract people with similar interests, and write posts for people looking for advice from people just like you, and you will have better chance of gaining a solid following who want to become email subscribers. People don’t like to be deceived, either online, or in the “real world” and they can often pick up on your authenticity.
2. Make Communication A Priority
Sometimes just being able to leave a comment on a blog post doesn’t quite make the cut for a follower. They may want to be able to better contact you via other routes, so be sure to make it easy for your readers to contact you. Although many bloggers provide personal phone numbers, others may not feel comfortable sharing that information and that is okay. Email is the primary form of establishing and maintaining communication with your followers. The more I learn about blogging and growing my blogging business, the more I realize the importance of email communication via a daily or weekly newsletter to my email list. With the right software programs you can have your post turned into virtual mail when you have the right software, and your followers will be able to contact you instantly.
Look into the best virtual postal mail service and get messages from followers right into your inbox. This is also a good solution for someone who’s constantly busy or on the move, as bloggers usually are, but that doesn’t mean people shouldn’t be able to contact you! Solve this problem of delicately balancing your work life with your personal life in one fell swoop; thank goodness we have the internet!
3. Have A Sense Of Humor!
Lighten up! This is a great way to connect to the masses as everyone loves a good laugh! A lot of people use humor to cope with stress in their lives, and others just appreciate a good chuckle, so use this to good effect. Blogging doesn’t have to be all serious! You will enjoy blogging much more when you are able to laugh a little too!
Be funny with what you’re saying by including anecdotes, jokes, and even the odd pun. A bit of satire always works well; when something’s in good taste, everybody will enjoy it! My dear friend Olivia Reinvented Collection shared a humorous story of getting attacked by bees that stung her in the behind while she was out in the woods foraging flowers for a blog post! It sounds terrible, but she turned her “ordeal” into a humorous post that her readers have loved!
She also has told me several times that the only reason she reached out to me on Instagram was due to a bit of humor in my IG profile that captured my personality. We are now blogger besties!
As you can see, connecting with your audience is really about being personable and reachable. As you incorporate these three easy tips for connecting with your audience, you will start to establish real and meaningful connections that will be rewarding for you as well. I always love reading all of your comments and emails! They truly are the highlight of my blogging day. Let’s chat soon!